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Small Business SEO Specialist - Rhode Island

Chris Sheehy

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Top Stories by Chris Sheehy

Your business is adored by its customers – but be careful with sharing their Google reviews. Picture this… Your business receives a glowing review from one of your adoring customers, so good in fact that as you sit atop your building overlooking the city below, you think to yourself – you couldn’t have written it any better.  The suns warming rays are shining thru a double-rainbow, trees are dancing, and the animals are all your friends now… you are in a very happy place indeed. So after a few hours of basking in your glorious self, you scrape that review from Google and paste it to your website so everyone else can see your awesomeness. Yep – I’ve been here before too.  No doubt, it’s a good place to be. You should be proud that your customers thought enough about your business to slow themselves down and share their experience as a Google review.  This is certai... (more)

17 Pinterest Alternatives For Business

Pining For Pinning?  Board-Up With These 17 Pinterest Alternates By Chris Sheehy | Sidewalk Branding Co. You read it everywhere – pinning on Pinterest is great for business.  From increasing brand awareness and customer engagement to making more sales, Pinterest is a proven powerhouse. “Pinning” as it is called, refers to the posting of files to a sharing website – Pinterest being the market leader.  These files are usually images, but could be documents, pdf files, or video.  For this article – I will focus on images, as they are most common. Think of pinning as an electronic co... (more)

Yelp Sucks – So Try These Review Sites Instead

By Chris Sheehy | Local Marketing SEO SEM Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit.  It’s just that most of the small businesses I know have all been hit by the dreaded “Yelp filtered review”.  This filter is how Yelp hides reviews suspect of being fake, self-written, or otherwise artificially influenced. Sounds great on the surface and on their carefully crafted website, but these filters are also well documented for hiding legit reviews. I’ve ranted about the filter before so I’ll spare you the details, but instead I wa... (more)

Internet Marketing Plans are Like Facsimile Machines 15 Years Ago

Why Having An Internet Marketing Plan Today Is Like Having A Facsimile Machine 15 Years Ago By Chris Sheehy | Rhode Island internet marketing specialist  Think for a moment… you need to find information on something – anything, where do you turn for answers? You need a service for your home or business that you haven’t needed in years, where can you find a list of service providers? You are planning a large purchase – where do you do your research before shelling out the bucks? If you’re like most people, your first stop is the internet for life’s answers. It’s astonishing to me... (more)

4 Local Citation Building Tips for Local SEO

by Chris Sheehy | Sidewalk Branding Business Citations Are Any Mention Of Your Business Name And Primary Contact Information On Other Webpages. This primary data is often called NAP and consists of your business name, address, and phone number (NAP - you get the picture). Examples of a business citation are your online Yellow-Pages directory listing, or a business listing on your local Chamber of Commerce website.  Your social media sites also have references of your business NAP, and those are also citations. SOUNDS SIMPLE ENOUGH, BUT WE HAVE FOUND THAT 70% OF ALL BUSINESSES HAVE ... (more)