Small Business SEO Specialist - Rhode Island

Chris Sheehy

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Top Stories by Chris Sheehy

Top 4Reasons Businesses Are Not Linked-Out By Chris Sheehy Website links that point back to your business (website) are one of the most important SEO (Search Engine Optimization) factors that influence online visibility and search engine ranking. These backlinks tell search engines of the influence and relevance your business has online while also triggering local citations of your business.  Combined; these backlinks help to increase both the visibility of a business online as well as the discovery of that business over their competition by online searchers. Why then aren’t more businesses linking out to other websites? Here is my list of the Top 4 reasons why businesses are not linking-out enough. 1. It’s hard work and there are no shortcuts that actually work Sustainable results are best obtained through sweat equity – in this case that translates to finger-numbin... (more)

Long Live Paxton Euripides!

Long Live Paxton Euripides!  By Chris Sheehy – keyword specialist “Paxton Euripides” – that was almost the name given to my best friend growing up as a kid.  Perhaps his namesake was a short-lived notion influenced at Woodstock – nonetheless, for whatever reason he ended up Jason Dean instead.  I still bust him up with the Paxton thing though, I can’t help it. So on a rainy June, after spending a time-sap afternoon on Facebook feeling nostalgic for my youth (I’m going through my mid-life crisis) I decided to look up my friend “Paxton” on Google.  Nothing. Such a crazy name – sure... (more)

WordPress Alternatives that Stop the Press

Stop the WordPress Insanity! By Chris Sheehy | RI local SEO If your competition all drove blue cars – would you? If your competition all wrote with a red pen – would you? If your competitors all used the same computer – would you? How about if your competitors used a WordPress website – would you do the same? Sounds silly doesn’t it? WordPress (WP) is one of the most popular website platforms in the world (12% of all websites are written on WP), so it makes perfectly good sense that most businesses would use it.  It has a lot going for it – it is a free platform, there are tons ... (more)

4 Local Citation Building Tips for Local SEO

by Chris Sheehy | Sidewalk Branding Business Citations Are Any Mention Of Your Business Name And Primary Contact Information On Other Webpages. This primary data is often called NAP and consists of your business name, address, and phone number (NAP - you get the picture). Examples of a business citation are your online Yellow-Pages directory listing, or a business listing on your local Chamber of Commerce website.  Your social media sites also have references of your business NAP, and those are also citations. SOUNDS SIMPLE ENOUGH, BUT WE HAVE FOUND THAT 70% OF ALL BUSINESSES HAVE ... (more)

Where Do Search Engines Get Their Information?

By Chris Sheehy | Sidewalk Branding   Have you ever wondered where search engines got their information? Well, you probably know that search engines gather information about your business directly from the words on your website – but you may be surprised to learn your government and other industries also play a part in your online visibility. Here is a (rare) list of data sources by a search engine: Dun & Bradstreet US Federal Government State Governments SEC filings company websites our users and more As if that’s not scary enough – same goes for your bank, credit card company, ... (more)